A disgruntled employee, an over-zealous regulator, or a competitor can change your brand's trajectory with a single tweet. When a crisis hits, minutes are money. Stop trouble before it starts. Protect the trust you've worked so hard to build. We've been protecting and strengthing reputations since 1995.

Public relations has changed dramatically. It's no longer enough just to have a good news release or know a reporter. Today's news cycle is measured in seconds. With a few clicks or taps your customers can find out about you on a dozen platforms. A reporter's tweet promotes her news story about you on her TV station's Facebook page before it even airs.  You promote her story on your Twitter account, Facebook page, and website, and instantly thousands of people know about you.  Make the most of these opportunities.

 

Marsanne Golsby was a TV, print, and radio reporter for 20 years and served as Gov. Mike Foster's press secretary. Marsanne is an expert at helping the media see why your product or service is newsworthy, engaging, relevant, and helpful.

 

You already have a brand, whether you're conscious of it or not. The question is, does it serve you? If you don't brand  yourself in a very specific way, you will be branded by default.  A planned, focused public relations  strategy aimed at existing and potential customers will help you stand out from the competition. It will save time and maximize resources and profits--leaving you with time to enjoy your growing business.